The small business website checklist.

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Basics

• A domain that matches your business name (.sg or .com.sg says you're local).
• Secure https on every page.
• Business email on your own domain, not a free address.
• Your UEN, business name and location in the footer.

Easy to contact

• Tap-to-call phone number on mobile.
• A WhatsApp button. Many customers prefer it to calling.
• A short enquiry form that actually reaches your inbox. Test it.
• Opening hours and how fast you reply.

Ready for Google

• A unique page title and description on every page.
• One page per main service, rather than one long services page.
• A verified Google Business Profile linked to your website.
• Google Search Console set up, with your sitemap submitted.
• Structured data describing your business.

Trust

• Real photos of your team, premises and work.
• Clear prices or a clear way to get a quote.
• A privacy notice, since contact forms collect personal data under the PDPA.

Speed and mobile

• Loads quickly on mobile data. Check with Google PageSpeed Insights.
• Text readable without zooming, buttons easy to tap.

Measuring

• Google Analytics 4 installed.
• Calls, forms and WhatsApp taps tracked, so you know what's working before you spend on ads.