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Featured case study · Dental

Quality Dental Care. Website, search and a custom intranet.

A dental group in Australia that wanted more of the right patients, and a simpler way to run its clinics. One studio for the whole practice.

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qualitydentalcare.com.au
Quality Dental Care website home page
WebsiteLivenew website built for bookings
SearchOngoingtreatment pages, signed off by a dentist
Intranet30–40staff on one custom app
RoadmapPhase 1of 3: tasks and verified closing checks
The brief

More high-value patients, and less admin.

The group wanted more patients for treatments such as dental implants and All-on-X, without losing the general dentistry patients who keep each clinic busy. Website enquiries needed to reach their CRM straight away, and the team needed one place to run the day.

How a lead travels · Quality Dental Care
  1. Patient sends a formContact or smile-assessment form on the website
  2. Sent instantlyThrough a secure webhook
  3. Lead appears in the clinic CRMWith the treatment they asked about
  4. Front desk calls back fastWhile the patient is still deciding
Real setup, tested end to end.
What we did

Three pieces of work, one studio.

01

A site built for bookings

Custom design and build, online booking through their practice system, and a smile-assessment form sent straight to their CRM through a secure webhook.

02

Found by the right patients

Google Business Profile managed, treatment pages for implants, All-on-X and emergency dentistry, and every page checked by their dentist before it goes live.

03

A custom system for the team

A phone-first staff app built from scratch: manager-assigned tasks, daily reports and a verified end-of-day lock-up check. Knowledge base and HR onboarding come next.

The intranet, phase 1

Verified, not just ticked.

Managers assign the day's tasks from one dashboard. Staff tick them off on their phone with no training. The closing lock-up and alarm check needs a verification step, so the manager knows it really happened.

Staff checklist app · Quality Dental Care
Sterilise room 2Mia
Restock front deskJay
Closing lock-up & alarmVerify
Manager daily reportAuto
Phase 1 of 3: manager-assigned tasks and verified closing checks. Knowledge base and HR onboarding come next.
What we learned

Healthcare content needs a second pair of eyes.

Our draft, review and sign-off process keeps the clinic in control of every clinical claim, and pages go live faster because nothing has to be rewritten later. We now use the same process for clinics in Singapore, adjusted for MOH's rules.

A dentist with a patient
Every treatment page is reviewed by a dentist.
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